Tag: advertising
Amazon adverts under fire for being misleading
First published by Author on June 08, 2018 in the following categories: Advertising Pricing and tagged with advertising | pricing
Amazon adverts have come under fire for being ‘misleading’ in relation to advertised price savings for four electronic products. Each advert reportedly received at least one complaint, and a subsequent investigation by the Advertising Standards Agency (ASA) reportedly upheld the complaints.
The Amazon adverts in question were for savings of £220 that could be achieved for an LG Smart TV; £193 on a ViewSonic monitor; £300 on an MSI laptop; and £185 on a Philips electronic toothbrush.
Despite protestation from Amazon, the ASA found that there was a lack of evidence to support the advertised savings.